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  • Writer's pictureBianca Prade

📢 Exciting Announcement: My New Book on AI in Strategic Communications 📢




It's been a busy few months since my last post, but I’m back with some incredible news that I’m excited to share with you.


A New Chapter Begins

I’m incredibly grateful and excited to announce that I’m working on a new book with a publisher! This project focuses on responsibly integrating the rapidly evolving field of AI into strategic communications, bridging traditional practices with the new. With over 20 years in the field, including teaching at American University and George Washington University, I can’t wait to share my insights and updates along the way. Thank you all for your support—stay tuned for this journey ahead!


The Future of Strategic Communications

In today’s fast-paced digital landscape, the integration of AI into strategic communications is not just a trend—it's a necessity. AI offers unparalleled opportunities to enhance precision, efficiency, and impact in our communication efforts. My new book, tentatively titled "Strategic Communications Evolved: The AI Skills Advantage", will delve deep into how AI can revolutionize the way we approach public relations, marketing, and communication strategies.


Why This Book?

Having spent over two decades in the industry, working with Fortune 100 companies, leading agencies, and as an adjunct professor, I’ve seen firsthand the transformative power of innovation. My journey began with the early adoption of digital tools and social media, and now, AI represents the next frontier. This book will serve as a practical guide, providing real-world applications, theoretical frameworks, and actionable strategies to seamlessly integrate AI into your communication practices.


What to Expect

This book is designed for both professionals and students. Whether you're a seasoned strategist looking to update your skillset or a student preparing to enter the field, you'll find valuable insights and practical toolkits to enhance your work. The book will cover:


  • Practical AI Integration: Strategies and toolkits for incorporating AI into PR and marketing efforts.

  • Ethical Considerations: Guidelines for using AI responsibly and inclusively.

  • Real-World Case Studies: Examples from my diverse client work to illustrate AI’s impact.

  • Educational Value: Designed as a professional reference and a required course book for undergraduate and graduate students.


Join Me on This Journey

I’m thrilled to embark on this journey and share my passion for AI and strategic communications with you all. Your support means the world to me, and I’m excited to provide you with updates, sneak peeks, and exclusive insights as we move forward. Stay tuned for more details, and let’s embrace the future of strategic communications together!


Thank you for your continued support—let’s make this journey remarkable!

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