Why Evaluate Your Strategy?
If you’re building a brand, growing your audience, or trying to show up with clarity and consistency—your communications strategy needs to do more than look good. It needs to work.
This quick-read tool helps you self-assess where you stand in five key areas that drive visibility, engagement, and trust.
What You'll Evaluate
Rooted in the SCORE Framework (Strategize, Create, Optimize, Reflect, Execute), this self-assessment walks you through:
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Strategize: Are your goals and target audience clearly defined?
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Create: Is your messaging compelling and aligned across channels?
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Optimize: Are you using the right tools to manage and scale your outreach?
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Reflect: Are you tracking engagement and learning from what works?
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Execute: Are you showing up consistently and meeting your own visibility goals?
What You’ll Walk Away With
By the end of this exercise, you’ll know where you’re strong, where you’re stuck, and what to do next.
No fluff. No pressure. Just a clear read on your communications foundation.​
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