top of page
  • Writer's pictureBianca Prade

AI: The Game Changer of 2023 in PR and Marketing

Happy New Year, everyone! Bianca here, and I'm kicking off 2023 with a bold prediction: This is the year AI transforms PR and Marketing like never before. So, grab a cup of coffee, and let's dive into why AI isn't just a trend to watch but the central theme for our industry this year.

AI: The New Frontier in Creativity and Analytics

Think of AI as the new frontier where creativity meets analytics. This year, I see AI stepping up as a creative co-pilot, helping us to craft more personalized, impactful campaigns. But that’s just the start. AI’s real power lies in its ability to sift through mountains of data to uncover insights we might miss. It’s like having a super-smart assistant who knows exactly what your audience wants.

Adapting to an AI-Driven Workplace

Embracing AI doesn’t mean letting go of our human touch. Instead, it's about using AI to enhance our skills. Imagine AI tools that automate the grunt work, freeing us up for what we do best – being creative and strategic. This year, I predict a surge in AI-driven tools becoming a staple in our daily PR and marketing toolkit.

The Skill Set Makeover

As AI reshapes our industry, our skill set needs a makeover. Staying ahead in 2023 will mean being AI-savvy. From understanding the basics of machine learning to knowing how to interpret AI-driven analytics, it’s time to gear up with new skills. But don’t worry, it’s not about becoming a tech whiz overnight. It’s about being curious, open to learning, and ready to adapt.

Final Thoughts

As we step into 2023, let’s embrace AI not as a challenger but as a partner in our PR and marketing endeavors. This year, let’s use AI to unlock new levels of creativity, efficiency, and insight. Here's to a year of innovation, growth, and staying ahead in the game!

To a fantastic year ahead,

Bianca Prade



bottom of page