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  • Writer's pictureBianca Prade

Say Less. The Power of Strategic Communication Now.

Welcome to BStrategies Insights! I’m Bianca, and I’m thrilled to kick off this journey where we’ll dive deep into the world of strategic communications, exploring its impact, evolution, and how it shapes the world around us.

In my two decades in this field, I’ve seen firsthand how the right words at the right time can open doors, change minds, and even shift the course of businesses and communities. So, let’s talk about the magic of strategic communication and why it matters more than ever in today’s fast-paced world.

It's More Than Just Talk

Strategic communication isn't just about conveying a message; it's about crafting a narrative that resonates, influences, and achieves specific goals. Whether in the boardroom, the marketplace, or the digital world, the way we communicate can make or break objectives. It’s about understanding not just what to say, but how, when, and to whom.

Navigating the Digital Landscape

The digital age has transformed how we communicate. With platforms evolving every day, the challenge is to keep messages clear, compelling, and authentic. From my experiences with giants like PepsiCo to smaller, impact-driven campaigns, the key has always been to stay true to the core message while adapting to the digital beat.

Crisis Communication: The Make or Break

If there's one thing I've learned, it’s that crisis communication can truly make or break a company’s reputation. It's not just about damage control; it's about seizing the moment to reinforce trust and transparency. I've guided teams through the eye of the storm, and those experiences have taught me the irreplaceable value of staying calm and strategic under pressure.

The DEI Dimension

Diversity, Equity, and Inclusion (DEI) are more than just buzzwords; they are essential components of modern communication strategies. In my teaching and professional work, I've seen how inclusive communication strategies open up new avenues for connection and understanding, enriching both the message and the audience.

Looking Ahead

As we journey through BStrategies Insights, I’ll share more stories, tips, and reflections from my 20-year adventure in strategic communications. We’ll look at trends, dissect case studies, and maybe even demystify some jargon along the way.

Whether you’re a seasoned professional or just starting, I hope these insights will spark new ideas, encourage thoughtful strategies, and maybe even inspire a bit of communication magic in your endeavors.

Here's to the power of words and strategies!


Bianca Prade



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